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How we can help

The World English team can help with writing and assessment and training and tools for your writing project. Look through the list of documents below for advice and examples.

If we can help, please get in touch – we’re passionate about information that includes readers, not excludes them….and information that gets read not wasted:

Public Information Leaflets 
Web pages
Public consultation documents
Brochures 
Direct mail 
Standard letters  
Help files for software  
Annual reports 
University and college prospectuses 
Case studies about your organisation 
Guides for visitors 
Health information 
Drugs prevention material 
Exhibition boards 
Promotional books

Public Information Leaflets
Public information leaflets have to engage everybody – including the 56 per cent of readers in the UK with a reading age of less than 16. We’ve worked on leaflets where our input cost less than 0.5p a leaflet…yet made a big difference to their reach among minority ethnic groups and among all readers. Look at an example of World English.

Web pages
Is your website doing all it can to engage and persuade ordinary readers? Put priority on navigation, Search Engine Optimisation copywriting, clear content, web style and tone of voice. We’re different because we focus on the people whom you want to read your website. Look at an example of World English.

Public consultation documents
The Cabinet Office Code of Practice says that public consultation documents should be ‘clear, concise and widely accessible’. Don’t take any risks. We’ve worked on public consultation documents for major infrastructure projects and in the healthcare sector. Look at an example of World English.

Find out about specialist World English support for public consultations:
• How To guide: Making public consultation documents widely accessible.
• 60 minute writer™ web-training on writing public consultation documents.

Brochures
Your brochure may be the only information that potential clients or users have about you. To get results, focus on a motivating structure, clear text and engaging tone of voice. With years of experience, our clients range across the public sector (in areas such as housing and grant funding), the private sector (in sectors including technology, software, finance and manufacturing) and charities.  Look at an example of World English.

Direct mail
Mail goes straight to people’s homes and into their hands. The challenge is gaining their full focus and prompting action. We write for some of the world’s biggest brands (our founder, Richard Dyter, was an advertising copywriter for Procter & Gamble). Look at an example of World English.

Standard letters
It’s easy for standard letters to get out of hand. The challenge is to enforce a consistent approach to structure, content and tone of voice. Our team can help – even if you have 100s of standard letters. We’ve transformed systems of standard letters for some of the largest organisations in our region of the UK. Look at an example of World English.

Our LetterGenerator™ saves hours of time by providing a menu of standard paragraphs that we’ve written for your organisation.

Help files for software
A well-written Help file will drastically cut down the number of enquiries your company has to answer by phone, email and letter. Success starts with good planning and knowledge about users as well as the product. We’ve written Help files for leading UK business software. With this experience, we can provide the structure, substance, and style that really will help your users. Look at an example of World English.

Annual reports
Annual reports capture the condition and aspirations of an organisation. It’s important that they’re accurate and emphasise the right messages. We’ve worked on annual reports for some of the Uk's biggest companies and for multi-billion government agencies. Look at an example of World English.

University and college prospectuses
How do you achieve a consistent tone of voice across hundreds of course outlines? How do you turn academic style into a marketing style that hooks young people and overseas students? Find out about our approach to these issues. We’ve written thousands of course outlines for a number of universities and colleges. Look at an example of World English.

Case studies about your organisation
Case studies are a way to show you at your best. But in our experience, there’s too much information about things that aren’t important, and too little about things that matter to the target audience. We believe in less scene setting and more benefit explaining. To help write persuasive case studies, we have developed a range of templates for both printed and web case studies.

Guides for visitors
Visitors to your buildings may come from anywhere in the world…so make sure they’re written in World English. We’ve helped with guides for a number of public places including New Scotland Yard, home of London’s Metropolitan Police Service. Visitors’ guides are a great opportunity to show the human side of your organisation.

Health information
It’s not enough for health information to be ‘nearly clear’…it should be ‘really clear’. No-one should miss out because standards of writing aren’t up to the job. We particularly like working with NHS Trusts and other health providers because it fits neatly with our wider aim of ‘helping change lives through better information’.

Drugs prevention material
It was our work in drugs prevention that led to the World English System. We have a unique track record in creating widely accessible resources that inform and persuade. We’ve also worked on strategy documents and reports such as Drug misuse amongst people with disabilities: A scoping study (by Richard Dyter and Tom Mitchell) - also the Home Office’s Drugs Strategy Directorate’s Diversity Manual (2003 edition). Look at an example of World English.

Exhibition boards
You’ll want more text than in an advert…but less text than in a brochure. It’s important to keep the balance. We believe in being ‘word surgeons’ who cut out words so that you’re left with energetic text that makes an impact. Look at an example of World English.