Home > Learn about our System Learn about our System The World English System focuses on three areas: 1. Target audience – what will interest your readers?  2. Text – will your readers understand every word you use? 3. Tone of voice – will your readers think of your organisation as human and helpful? For each of these areas we have sets of tools and resources. Questions and Answers Why do you use Target Audience tools? From our background in advertising, we understand the importance of linking an organisation’s message with readers’ interests. For example, our Audience Analysis tools help us to create those links and make information more motivating. Sometimes the problem with information is not what it says but what it leaves out.  World English Copy Generators help make sure that all relevant information is included. How do your 'text tools' work? Our World English Text Checker compares each word in a document with lists of words that should be easy for readers. These lists (‘lexicons’) are different for different types of readers. If a word is not in the list, it is highlighted. The software can automatically suggest replacements for highlighted words. How fast is it to get feedback on 'tone of voice'? Our panel of readers use online survey tools to give their opinions about information. So we can get readers' views very quickly, from all around the world.