We assess an existing publication or document against World English criteria and identify how to improve it. We have three areas of focus: • reader-focus – we analyse and develop insights about your target audience, and how these should affect the writing; • text-focus – we compare the existing document against best practice benchmarks. This highlights areas for improvement; • tone of voice – we assess the tone of voice and, if appropriate, gather views from our panel of ordinary readers. We create a presentation which is accessible at a secure area of our website and which plays in Windows Media Player (which is already installed on most PCs with Microsoft XP). We also summarise findings and suggestions in a downloadable Word document. Price: Please email us at writers@worldenglishagency.com for an estimate.
Technical requirements: To listen and see our presentation, you need to a PC with Windows XP and Windows Media Player (which is usually pre-installed). You also need to be able to hear sound, either through speakers or through headphones. If you can’t hear sound, we’ll arrange a web meeting using GoToMeeting®. Please check with us if you use a Macintosh.
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