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Writing and Assessment

World English writers make information more accessible and effective. We can also assess and audit existing information. We work directly with organisations/businesses and through advertising/design agencies.

Want advice to help you get started on a writing project?
Want a writer to write a first draft for you?
Want an editor to re-write some information that you’ve drafted?
Looking for ideas on how to improve an existing publication?



World English Online Advice 

We’ll talk with you over a web meeting (using GoToMeeting®) to develop insights about your target audience.

Then we’ll provide you with a customised template that suggests what type of information you need, where to
put it, and how much to write.
The price covers a half-hour GoToMeeting® and a tailored template.

Technical requirements:
To allow us to have a web meeting, you need a PC with Windows XP. Please check with us if you use a
Macintosh.
 





World English Writing Service 

If you haven’t started to write your own text, then save time by using the World English Writer Service. We’ll work with you to create a brief, then our team of professional writers will create your text for you. The service includes:

• developing a Creative Briefing, usually through a web meeting using GoToMeeting®;
• agreement of an outline structure;
• presentation of draft text, either through a web meeting or a web presentation;
• checking the text with our panel of ‘ordinary readers’ (if appropriate);
• proofreading by a professional proofreader.

Price - We provide a price estimate for each project. Please call us or email us.

Technical requirements:
To allow us to have a web meeting, you need to have a PC with Windows XP. Please check with us if you use a Macintosh.





World English Creative/Editing Service 

If you have already written some information, but would now like to make it more widely accessible, this service is for you.

Simply email your draft text to writers@worldenglishagency.com. We’ll ‘World English’ it in three steps:

Step 1: Reader-focused tools will make information motivating.
Step 2: Text-focused tools will make information clear.
Step 3: Tone of voice strategies will make information human and helpful.

Technical requirements:
To allow us to have a web meeting, you need to have a PC with Windows XP. Please check with us if you use a Macintosh.

We prefer your draft text as a Microsoft Word document, so that it’s ready to put through the World English software. But if necessary, we can also extract the text from a pdf.





World English Assessment and Auditing 

We assess an existing publication or document against World English criteria and identify how to improve it.

We have three areas of focus:
• reader-focus – we analyse and develop insights about your target audience, and how these should affect the writing;
• text-focus – we compare the existing document against best practice benchmarks. This highlights areas for improvement;
• tone of voice – we assess the tone of voice and, if appropriate, gather views from our panel of ordinary readers.

We create a presentation which is accessible at a secure area of our website and which plays in Windows Media Player (which is already installed on most PCs with Microsoft XP). We also summarise findings and suggestions in a downloadable Word document.

Price:
Please email us at writers@worldenglishagency.com for an estimate. 

Technical requirements:
To listen and see our presentation, you need to a PC with Windows XP and Windows Media Player (which is usually pre-installed). You also need to be able to hear sound, either through speakers or through headphones. If you can’t hear sound, we’ll arrange a web meeting using GoToMeeting®.

Please check with us if you use a Macintosh.



World English Agency 143 Chillingham Road Newcastle upon Tyne NE6 5XL +44 (0) 191 265 4411